Hawk-Eye in NASCAR
Hawk-Eye has developed the most sophisticated pit-lane officiating and safety system on behalf of NASCAR. Using tracking cameras and bespoke software, Hawk-Eye's pit-lane officiating system intelligently determines penalties which are automatically flagged for review by officials, significantly streamlining the officiating process.
Hawk-Eye has developed a number of bespoke and innovative broadcast enhancement features on behalf of Fox Sports including the first ever award winning golf green overlay that helps viewers better understand the complex undulations of the putting surface. This feature went on to win Best Concept at the 2015 Sports Technology Awards.
Hawk-Eye’s ball tracking technology is used by the FUTURE team at Adidas World of Sports in Herzogenaurach, Germany. Hawk-Eye have provided a football research and development system that uses vision processing software to analyse ball flight and then provide a range of statistics and visual outputs that can be used to compare different balls.