by Jonathon Whittle

How do you define future broadcast experiences? The NFL’s biggest game requires even bigger camera coverage to deliver the “you are there” experience that amazes billions of fans around the globe.

NAB Show 2025 was the perfect stage for an insightful conversation, held at the Sony Booth, and focusing on the use of Sony technology and cameras during major sporting events such as the Super Bowl. The panel saw Mike Davis from FOX Sports, Rob Willix from Sony, and Doug Price of Hawk-Innovations’ broadcast solutions take the stage and discuss:

🎥 The use of Sony’s P50A camera, for higher frame rates in a portable enclosure, making it ideal for Steadicam and aerial shots.

💡 FOX Sports’ innovative approach to live sports coverage, including the adoption of a dual Skycam system for a deeper ‘behind the players’ feel paired with an all-22 view.

🔀 Hawk-Eye Innovations’ role in the overall workflow, with the use of HawkREPLAY to allow for keyframing specific shots with clarity, integral to impactful reviews of specific plays.

😍 The future of technology, amid creative collaborations, identifying in the Super Bowl a key benchmark for innovation in sports broadcasting.

Interested in discussing future-proof solutions – with flexibility at the core – and cloud requirements? Reach out to our teams now.