HawkAR Blends Precision Tracking with Bespoke Aggregated Data
It leverages Hawk-Eye’s tracking data and live broadcast feeds to deliver a revolutionary layer of storytelling, in real time.
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Who It's For
Major sports leagues, federations, broadcast partners, and rights holders looking to elevate fan engagement with next-level data-driven visuals.
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How It Works
Powered by Hawk-Eye’s SkeleTRACK, HawkAR creates rich 3D augmented reality visualisations that bring the game to life and enhance storytelling.
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Product Integration
Seamlessly connects with the wider Hawk-Eye ecosystem, delivering predictive insights in real-time, like point predictions in tennis.
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Linear Broadcast
Deliver data-driven replays directly to live broadcasts via replay sequences, or utilise them for in-game breaks and post-match analysis.
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Alternative Live Experience
Overlay real-time metrics and dynamic graphics to deliver digestible, high-impact stories via a second-screen experience.
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Automated Highlights
Elevate highlights production across broadcast and social channels with data-driven, high-impact storytelling.
Following a 2025 rollout across ATP Masters 1000 events, HawkAR launched at the Nitto ATP Finals in Turin, reaching millions via broadcast and TennisTV. It will be fully available across major tournaments for the 2026 season.
Second Screen Experience
Advanced alternative data analytics enhance broadcast coverage. Metrics like speed, acceleration, shot power, and player positioning are overlaid to create a next-generation, augmented viewing experience.
Contact Us
Contact us to book a HawkAR demo