Premier League appoints Pulselive to shape digital strategy


12/10/2015 09:00

Premier League appoints Pulselive to shape digital strategy

London, Monday 12th October - The Premier League has today confirmed a multi-year partnership with Pulselive, the digital division of sports technology company Hawk-Eye, that will see the redevelopment of the Premier League’s official web and mobile properties in time for the start of the 2016/17 season.

As the Premier League’s official digital partner, Pulselive will be responsible for re-launching www.premierleague.com and building a single native mobile application that consolidates key features and functions across its existing properties available for iOS, Android and Windows operating platforms.

The new platforms will combine Fantasy Premier League, live data, social media, video and statistics with localised content to ensure a premium experience for the Premier League’s 1.2 billion global fan base.

Martin Axford, Head of Digital at the Premier League, commented: “We’re very pleased to announce this digital partnership. Pulselive have a proven track record and their appointment ensures the Premier League’s digital and mobile properties will serve our fans locally and globally as well as complementing our clubs’ own sites and channels.”

Pulselive’s Managing Director, Wyndham Richardson added: “We are thrilled to be working in partnership with the Premier League to maximise the value of their digital platforms in order to serve the wider objectives of the Premier League and respective clubs. At the very heart of this redevelopment is the mission to help fans get closer to the football.”

The Premier League’s new digital properties will launch in July 2016 ahead of the 2016/17 football season.

 

Notes to Editors:

About Pulselive:

Pulselive works with the world’s leading sports federations, media companies and sponsors to deliver innovative, intelligent and reliable digital, social and content solutions that make sport more interactive, engaging and accessible for their audiences. Pulselive is the current digital partner of World Rugby, the International Cricket Council (ICC) and the Board of Control for Cricket in India (BCCI) as well as an official partner of both Twitter and Facebook.

www.pulselive.com | @pulselive | hello@pulselive.com

Press contact:
Kim Parker, Marketing Director
E: kim.parker@pulselive.com
T: +44 (0) 1256 822080

Business contact:
Kahlen Macaulay, Business Development Director
E: kahlen.macaulay@pulselive.com
T: +44 (0) 7539 325853