by Marco Lorenzi

What if a coach could pause a live match, command off-the-ball players exactly where to run, and instantly visualise the most likely outcome of that alternative scenario?

What once sounded like a video game feature, if not science fiction, is now becoming a reality in professional sports analytics. Roll back to April 2026, when Hawk-Eye’s Head of HawkAI, Leigh Maxwell, took the stage at Las Vegas’ PEAK Conference to provide the audience with a tangible demonstration of how next-generation technology is seamlessly bridging the gap between deep data analysis and performance enhancement.

The keynote, received by hundreds of attendees at the prestigious sports tech-focused conference, provided a framework to understand the innovative aspects of HawkAI, the Hawk-Eye solution that merges together real-time data tracking and predictive analysis.

👀 Predictive Tactical Modeling: users can manipulate “live game” environments by directing off-the-ball players, adjusting passing variables, letting the software simulate and export the most likely outcome of that scenario.

👉 Coaching and Performance: the technology provides performance analysts with advanced tactical tools to break down plays, test alternative strategies, and visualise player movements in real time.

💡Upscaling to 3D Virtual Recreations: the software converts raw data into fully rendered 3D environments, providing broadcasters with an advanced storytelling tool to visually dissect complex game plays for fans at home.

Watch the full keynote below.

Interested in learning more about HawkAI and its capabilities across multiple sports? Reach out to our teams and book an intro session today.