Hawk-Eye Innovations, in partnership with Fox Sports, have been confirmed as winners of the 'Best New Concept' category at this year's Sport Technology Awards, a celebration of the most exciting and innovative organisations in global sport.
The award-winning technology was first launched in 2015 after Hawk-Eye approached Fox Sports with a broadcast enhancement solution to the live production of golf.
Severe slopes often present a challenge to broadcasters and when viewed from typical camera angles, they are invisible to TV viewers. Hawk-Eye's bespoke solution augments broadcast footage and enhances the slopes of the golf greens with shading, making them visible to the TV viewer watching from home.
The company was nominated alongside established sports technology businesses including BT, 21st Club and Return2Play.
Thank you to all of the judges!
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